Cookie Policy

Effective date: August 12, 2026

1. Introduction & Launch Context

Efixel is an early-stage technology startup preparing its initial service rollout in Pune, Maharashtra, India. This Cookie Policy explains how and why we use cookies and similar technologies on our website.

2. What Are Cookies?

Cookies and similar storage technologies are small text files or local storage keys stored on your device when you browse a website. They are used to enable website security, maintain session state, and remember visitor preferences.

3. Categories of Technologies We Use

Efixel uses a clear, two-category model for website storage technologies:

A. Strictly Essential Technologies

These are necessary for the website to function securely and cannot be switched off in our systems. They include:

• Session Cookie (efixel_session): An encrypted, HttpOnly, SameSite-protected session cookie used to secure form submissions and administrative sessions.
• CSRF Token: Cryptographic token used to protect forms against Cross-Site Request Forgery attacks.
• Consent Preference (efixel_cookie_consent): Local storage key that remembers your cookie consent decision so you are not prompted on every page load.

B. Non-Essential / Analytics Technologies

These technologies help us understand website traffic and visitor interactions to improve our pre-launch user experience:

• Google Analytics 4 (GA4): Collects anonymized usage statistics (page views, session duration) without capturing personal identifying details. GA4 is strictly consent-gated and will NOT load unless you explicitly select "Accept All".

4. Your 3-Choice Consent Controls

When you visit Efixel, you are presented with our consent banner offering exactly three clear choices:

• Accept All: Enables both essential website technologies and consent-gated analytics (GA4).
• Reject Non-Essential: Allows only strictly essential operational cookies; completely blocks analytics and third-party scripts.
• Reject All: Operates the website with only minimal essential session security; blocks all non-essential tracking.

5. Consent Versioning & Re-Prompting

Your consent choice is tied to a specific policy version (COOKIE_CONSENT_VERSION). If our cookie practices or legal policies change, your stored preference is automatically invalidated and you will be re-prompted to make an updated selection upon your next visit.

6. Browser-Level Controls

You can also manage or block cookies through your browser settings (Chrome, Safari, Firefox, Edge). Please note that disabling essential cookies may impact form submission security or session functionality.

7. Contact Us

If you have questions about our use of cookies or privacy practices, reach out to us at: mailefixel@gmail.com.